SERENITY FUNERAL PLANNING CONSULTANTS

Funeral Planning Consultant

Name: Serenity Funeral Planning Consultants
Address: 15934 Hesperian Blvd. Suite 114, San Lorenzo, CA, 94580, US
Telephone: 510-397-0635
Price range: $$

Serving the East Bay, Bay Area & Sacramento

We help families pre-plan with clarity and confidence — without pressure, confusion, or emotional overwhelm.

Over 100 decisions. One moment of grief.

Is your family prepared?

Meet Jacqueline Scoggins

Founder | Author of Empowered Funeral Planning | Years in the Industry

Jacqueline started Serenity after losing five family members in one year and seeing firsthand how unprepared families are taken advantage of. With several years in the funeral and cemetery industry, she now helps families pre-plan with honest, pressure-free guidance — so your loved ones are supported, not left to figure it out alone.”

Learn More About Jacqueline

Call Jacqueline

You Don’t Have to Figure This Out Alone.

At Serenity Funeral Planning Consultants, we walk alongside families to simplify one of life’s most overwhelming processes. We provide clear guidance, education, and personalized planning — so when the time comes, decisions are made with confidence, not under pressure.

Testimonials

What clients say about Serenity...

Hera Tong Gutierrez

"Jacqueline is the most ethical and caring funeral planning professional I have ever met. She is passionate in helping her clients to plan for a funeral at ease and in a budget. I highly recommend her to others."

6/14/2025

Google Review

Gwendolyn Elliott

"Professional. Knowledgeable and full of compassion. Easy to talk to. Helpful. Valuable."

6/9/2025

Google Review

Anonymous Reviewer

Serenity Funeral Planning Consultants were so amazing with helping me with my mother's services. I know I could not have gotten through her services without the help of the consultant.

1/9/2025

Google Review

Anonymous Reviewer

Serenity Funeral Planning Consultants were so amazing with helping me with my mother's services. I know I could not have gotten through her services without the help of the consultant.

1/9/2025

Google Review

With Serenity, Families

Experience:

Clear instructions and an organized plan
Reduced stress and faster decision-making
Financial clarity and preparation
Confidence that wishes will be honored
Everything in one place for the family

Without a Plan,

Families Face:

Over 100 decisions in a very short time
Emotional stress and confusion
Unexpected costs and overspending
Uncertainty about what their loved one wanted
Important documents missing or unfindable

How It Works

1

PREPARE — Gain Clarity

We help you understand your options, compare services, and identify what matters most to you and your family.

2

PROTECT — Put a Plan in Place

We organize your wishes, outline financial considerations, and make sure your family has what they need.

3

EMPOWER — Move Forward with Confidence

We help you understand your options, compare services, and identify what matters most to you and your family. Your family is relieved from making difficult decisions under stress. Your wishes are clear and honored.

Services

INITIAL CONSULTATION

A free 30-minute call to understand your needs and next steps.

Traditional Funeral and

Cemetery Planning

Full guidance through funeral and cemetery decisions

Funeral Only Planning

Focused help with funeral service planning

Cemetery Property

Planning

Navigate cemetery options, pricing, and property types

Cremation Planning

Consultation

Understand cremation options before making a decision

Unsure and Need Guidance

Consultation

Not sure where to start? We’ll help you figure it out.

It costs you nothing to learn — but everything if you wait.

One conversation with Jacqueline could save your family over $2,000 in end-of-life expenses

A Different Approach to

End-of-Life Planning

We don’t sell services — we help you make informed decisions

Funeral homes sell. We educate.
We’re not affiliated with any funeral home or cemetery.
Education before decision-making — always.
Personalized planning tailored to your wishes, not a sales quota.
We support your family, not just the plan.

Empowered Funeral Planning

Authored by Jacqueline Scoggins

Learn everything you need to know about funeral planning, your rights, costs, and decisions — all in one easy-to-read guide.

In 2024, I began writing my book, and in 2025, I published Empowered Funeral Planning: A Practical Guide to Planning Without Pressure—to help people everywhere understand the funeral planning process as if they were sitting down with a trusted advisor. The book covers every major aspect: funeral terminology, required vs. optional services, consumer rights, essential documents, and the decisions families often face, including cremation services. It even includes a planning worksheet at the back to help readers organize their wishes, outline next steps, and feel more prepared.

Order Your Copy

Get Your Free Funeral Planning Checklist

15 things every family should know before meeting with a funeral home. Enter your email and we’ll send it right over

SERENITY FUNERAL PLANNING CONSULTANTS

Prepare. Protect. Empower

Are you ready to take the next step?

Prepare with knowledge.
Protect your family from stress and uncertainty.
Empower your wishes to be honored.

SERENITY FUNERAL PLANNING CONSULTANTS

Full Name *

Phone *

Email *

How can we help?

HOURS AND LOCATION

Mon

Tue

Wed

Thu

Fri

Sat

Sun

10:00 am – 07:00 pm

By Appointment

Virtual or in person meetings can be scheduled by phone.

15934 Hesperian Blvd. Suite 114, San Lorenzo, California 94580, United States

510-397-0635

Frequently Asked Questions

What does Serenity Funeral Planning Consultants do

We provide independent, compassionate guidance to help families make informed funeral, cemetery, and end-of-life decisions — before meeting with funeral service providers. We don’t sell anything. We educate and empower you.

How much does a funeral cost in California?

The average funeral in California ranges from $7,000 to $12,000 or more depending on the services chosen. Cemetery costs, caskets, and extras can add thousands more. A planning consultation helps you understand where the money goes and how to avoid overpaying.

What is pre-planning and why does it matter?

Pre-planning means making your funeral and end-of-life decisions now, while you have time to think clearly. It reduces stress on your family, prevents overspending, and makes sure your wishes are honored — not guessed at.

How is this different from pre-need at a funeral home?

Funeral home staff often work on commission. We’re independent and have no sales agenda. Our only goal is to help you understand your options so you can make the best decision for your family.

What happens during the free initial consultation?

It’s a free 30-minute call where we get to know your situation, answer your questions, and help you figure out what kind of planning makes sense for you. No pressure, no obligation.

Do you only help with funerals?

No. We help with end-of-life planning including document organization, financial considerations, cemetery decisions, cremation options, and making sure your family knows exactly what to do when the time comes.