SERENITY FUNERAL PLANNING CONSULTANTS

Name: Serenity Funeral Planning Consultants
Address: 15934 Hesperian Blvd. Suite 114, San Lorenzo, CA, 94580, US
Telephone: 510-397-0635
Price range: $$

Funeral Planning Consultant Serving the East Bay, Bay Area & Sacramento

Over 100 decisions. One moment of grief. Is your family prepared?

We help families pre-plan with clarity and confidence — without pressure, confusion, or emotional overwhelm

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Meet Jacqueline Scoggins

Founder | Author of Empowered Funeral Planning | 15+ Years in the Industry

Jacqueline started Serenity after losing five family members in one year and seeing firsthand how unprepared families are taken advantage of. With over 15 years in the funeral and cemetery industry, she now helps families pre-plan with honest, pressure-free guidance — so your loved ones are supported, not left to figure it out alone.”

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TESTIMONIALS

Hera Tong Gutierrez

"Jacqueline is the most ethical and caring funeral planning professional I have ever met. She is passionate in helping her clients to plan for a funeral at ease and in a budget. I highly recommend her to others."

6/14/2025

Google Review

Gwendolyn Elliott

"Professional. Knowledgeable and full of compassion. Easy to talk to. Helpful. Valuable."

6/9/2025

Google Review

Anonymous Reviewer

Serenity Funeral Planning Consultants were so amazing with helping me with my mother's services. I know I could not have gotten through her services without the help of the consultant.

1/9/2025

Anonymous Reviewer

The presentation was good and the information I received was very relevant. Looking forward to working with Serenity Funeral Planning Consultants one on one.

2/18/2025

Without a Plan,

Families Face:

Over 100 decisions in a very short time
Emotional stress and confusion
Unexpected costs and overspending
Uncertainty about what their loved one wanted
Important documents missing or unfindable

With Serenity, Families Experience

Clear instructions and an organized plan
Reduced stress and faster decision-making
Financial clarity and preparation
Confidence that wishes will be honored
Everything in one place for the family

You Don’t Have to Figure This Out Alone

At Serenity Funeral Planning Consultants, we walk alongside families to simplify one of life’s most overwhelming processes. We provide clear guidance, education, and personalized planning — so when the time comes, decisions are made with confidence, not under pressure.

How It Works

1

PREPARE — Gain Clarity

We help you understand your options, compare services, and identify what matters most to you and your family.

2

PROTECT — Put a Plan in Place

We organize your wishes, outline financial considerations, and make sure your family has what they need.

3

EMPOWER — Move Forward with Confidence

Your family is relieved from making difficult decisions under stress. Your wishes are clear and honored.

Our Core Values

"Navigate with Clarity, Not the Unknown."

Compassion

We serve with compassion, offering genuine care and understanding to every family.

Integrity

We uphold integrity by providing honest, transparent guidance with no sales agenda.

Independence

Our independence ensures that our advice is always in your best interest --not influenced by funeral homes or cemeteries.

Clarity

We bring clarity to a complex process, helping you make sense of your options with confidence.

Empowerment

Through empowerment, we help you take control of your planning decisions.

Respect for traditions

With deep respect for traditions, we honor your personal, cultural, and spiritual values every step of the way.

Initial Consultation

Our complimentary initial consultation is designed to understand your needs and help you with clear guidance and peace of mind—helping you with planning your choices without any pressure or obligation.

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Traditional Funeral and Cemetery Planning

Entering a funeral home can be overwhelming, especially when families are unprepared and uncertain about the decisions they need to make for their loved ones. As a dedicated consultant, my goal is to help you navigate this challenging time with clarity, compassion, and support.

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Funeral Only Planning

Our Traditional Funeral Planning Consultation is a personalized service designed to guide individuals and families through every step of planning a traditional funeral, including burial planning, before emotions, urgency, or sales pressure take over.

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Cemetery Property

Planning

Our Cemetery Planning Consultation assists families in navigating the often confusing and costly process of selecting and purchasing cemetery property options—before emotions or sales pressure come into play.

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Cremation Planning

Consultation

Our cremation planning consultation helps families understand cremation options and navigate the many choices surrounding cremation—before decisions are made under pressure or during a crisis.

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Unsure and Need

Guidance Consultation

If you’re unsure whether you want a funeral, memorial, ceremony, or direct cremation or burial, we help you explore your options with clarity—no pressure, just honest guidance. Walk away with a plan that fits your values, wishes, and budget.

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Don't do this alone. Prepare with confidence.

I would love to support you and your family through this time.

SERENITY FUNERAL PLANNING CONSULTANTS

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Empowered Funeral Planning

Authored by Jacqueline Scoggins

In 2024, I began writing my book, and in 2025, I published Empowered Funeral Planning: A Practical Guide to Planning Without Pressure—to help people everywhere understand the funeral planning process as if they were sitting down with a trusted advisor. The book covers every major aspect: funeral terminology, required vs. optional services, consumer rights, essential documents, and the decisions families often face, including cremation services. It even includes a planning worksheet at the back to help readers organize their wishes, outline next steps, and feel more prepared.