SERENITY FUNERAL PLANNING CONSULTANTS
Independent Planning Consultant Serving the East Bay, Bay Area & Sacramento
Helping families create a clear plan today so their loved ones aren't left guessing tomorrow.
What would your family do if something happened you today?
How It Works
PREPARE — Gain Clarity
We help you understand where you are today, identify what matters most to you and your family, and begin documenting your wishes and planning priorities.
PROTECT — Put a Plan in Place
We organize your wishes into a personalized Family Planning Guide and provide recommendations and resources to help you make informed decisions and strengthen your planning.
EMPOWER — Move Forward with Confidence
Your Family Planning Guide helps turn your wishes into clear directions, giving your loved ones the confidence to honor your choices and move forward with greater clarity and peace of mind.
Without a Plan,
Families Face:
Wondering, "What would they have wanted?"
Searching for important information when they need it most.
Making difficult decisions without clear direction.
Carrying unnecessary stress during an already emotional time.
Trying to piece together a roadmap that was never created.
With Serenity, Families
Experience:
Hear your voice through the instructions and guidance you've left behind.
Feel confident they are carrying out your wishes as intended.
Avoid the burden of figuring everything out on their own.
Focus on healing and supporting one another instead of searching for answers.
Experience greater peace of mind knowing they have a clear path forward.
Services
Family Readiness Guide
These are focused planning consultations for a specific area of concern.
Traditional Funeral & Cemetery Guidance
Funeral Service Guidance
Cemetery Service Guidance
Cremation Planning Guidance
Other Planning Consultations
The outcome is a Personalized Readiness Guide containing cost ranges, planning recommendations, educational information, and client wishes and preferences.
Planning Support and Resource Coordination
With this package we will help with the following
Planning support
Prioritizing next steps
Coordinate introductions to trusted professionals
Connect clients with community resources
Helps clients address areas requiring further attention
Family Preparedness Plan
This includes 2–6 month guided process where we help organize:
Financial information
Healthcare wishes
Funeral and cemetery wishes
Key contacts
Family Instructions
And More!
The outcome is a complete Family Preparedness Plan with a clear roadmap for loved ones.
You Don’t Have to Figure This Out Alone.
At Serenity Funeral Planning Consultants, we walk alongside families to simplify one of life’s most overwhelming processes. We provide clear guidance, education, and personalized planning — so when the time comes, decisions are made with confidence, not under pressure.
A Different Approach to
End-of-Life Planning
Preparing Families --- not just plans.
Funeral homes focus on services. Serenity focus on helping families prepare for what comes next. By addressing today's planning needs, we help create clarity and direction for the future when loved ones need it most.
We do not own or operate a funeral home or cemetery. We do work with funeral homes and cemeteries to get the best understanding of their offering and provide that information to the families -- so you don't have to navigate these decisions alone.
It costs you nothing to learn — but everything if you wait.
One conversation with Jacqueline could save your family over $2,000 in end-of-life expenses
Meet Jacqueline Scoggins
Founder | Author of Empowered Funeral Planning | Years in the Industry
Jacqueline understands the challenges families face during difficult times through both personal experience navigating loss and years in the funeral and cemetery profession. She started Serenity Funeral Planning Consultants to help families prepare ahead of time so their loved ones are supported—not left to figure it out alone.
As an independent funeral planning consultant, she provides unbiased, educational, and pressure-free guidance to help families prepare with clarity, confidence, and peace of mind.
Testimonials
What clients say about Serenity...
Hera Tong Gutierrez
"Jacqueline is the most ethical and caring funeral planning professional I have ever met. She is passionate in helping her clients to plan for a funeral at ease and in a budget. I highly recommend her to others."
6/14/2025
Google Review
Gwendolyn Elliott
"Professional. Knowledgeable and full of compassion. Easy to talk to. Helpful. Valuable."
6/9/2025
Google Review
Anonymous Reviewer
Serenity Funeral Planning Consultants were so amazing with helping me with my mother's services. I know I could not have gotten through her services without the help of the consultant.
1/9/2025
Google Review
Empowered Funeral Planning
Authored by Jacqueline Scoggins
Learn everything you need to know about funeral planning, your rights, costs, and decisions — all in one easy-to-read guide.
Now available in audiobook form
Get Your Free Funeral Planning Checklist
15 things every family should know before meeting with a funeral home. Enter your email and we’ll send it right over
SERENITY FUNERAL PLANNING CONSULTANTS
Prepare. Protect. Empower
Are you ready to take the next step?
Prepare with knowledge.
Protect your family from stress and uncertainty.
Empower your wishes to be honored.
SERENITY FUNERAL PLANNING CONSULTANTS
HOURS AND LOCATION
Mon
Tue
Wed
Thu
Fri
Sat
Sun
10:00 am – 07:00 pm
10:00 am – 07:00 pm
10:00 am – 07:00 pm
10:00 am – 07:00 pm
10:00 am – 07:00 pm
By Appointment
By Appointment
Virtual or in person meetings can be scheduled by phone.
15934 Hesperian Blvd. Suite 114, San Lorenzo, California 94580, United States
Frequently Asked Questions
What does Serenity Funeral Planning Consultants do
We provide independent, compassionate guidance to help families make informed funeral, cemetery, and end-of-life decisions — before meeting with funeral service providers. We don’t sell anything. We educate and empower you.
How much does a funeral cost in California?
The average funeral in California ranges from $7,000 to $12,000 or more depending on the services chosen. Cemetery costs, caskets, and extras can add thousands more. A planning consultation helps you understand where the money goes and how to avoid overpaying.
What is pre-planning and why does it matter?
Pre-planning means making your funeral and end-of-life decisions now, while you have time to think clearly. It reduces stress on your family, prevents overspending, and makes sure your wishes are honored — not guessed at.
How is this different from pre-need at a funeral home?
Funeral home staff often work on commission. We’re independent and have no sales agenda. Our only goal is to help you understand your options so you can make the best decision for your family.
What happens during the free initial consultation?
It’s a free 30-minute call where we get to know your situation, answer your questions, and help you figure out what kind of planning makes sense for you. No pressure, no obligation.
Do you only help with funerals?
No. We help with end-of-life planning including document organization, financial considerations, cemetery decisions, cremation options, and making sure your family knows exactly what to do when the time comes.
Do you serve families outside of San Lorenzo?
Yes. We serve families across the East Bay, Bay Area, and Sacramento region. Consultations are available in person, by phone, or over Zoom.
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SERENITY FUNERAL PLANNING CONSULTANTS
15934 Hesperian Blvd. Suite 114, San Lorenzo, California 94580, United States
