SERENITY FUNERAL PLANNING CONSULTANTS
Funeral Planning Consultant
Serving the East Bay, Bay Area & Sacramento
We help families pre-plan with clarity and confidence — without pressure, confusion, or emotional overwhelm.
Over 100 decisions. One moment of grief.
Is your family prepared?
Meet Jacqueline Scoggins
Founder | Author of Empowered Funeral Planning | Years in the Industry
Jacqueline started Serenity after losing five family members in one year and seeing firsthand how unprepared families are taken advantage of. With several years in the funeral and cemetery industry, she now helps families pre-plan with honest, pressure-free guidance — so your loved ones are supported, not left to figure it out alone.”
You Don’t Have to Figure This Out Alone.
At Serenity Funeral Planning Consultants, we walk alongside families to simplify one of life’s most overwhelming processes. We provide clear guidance, education, and personalized planning — so when the time comes, decisions are made with confidence, not under pressure.
Testimonials
What clients say about Serenity...
Hera Tong Gutierrez
"Jacqueline is the most ethical and caring funeral planning professional I have ever met. She is passionate in helping her clients to plan for a funeral at ease and in a budget. I highly recommend her to others."
6/14/2025
Google Review
Gwendolyn Elliott
"Professional. Knowledgeable and full of compassion. Easy to talk to. Helpful. Valuable."
6/9/2025
Google Review
Anonymous Reviewer
Serenity Funeral Planning Consultants were so amazing with helping me with my mother's services. I know I could not have gotten through her services without the help of the consultant.
1/9/2025
Google Review
Anonymous Reviewer
Serenity Funeral Planning Consultants were so amazing with helping me with my mother's services. I know I could not have gotten through her services without the help of the consultant.
1/9/2025
Google Review
Without a Plan,
Families Face:
Over 100 decisions in a very short time
Emotional stress and confusion
Unexpected costs and overspending
Uncertainty about what their loved one wanted
Important documents missing or unfindable
With Serenity, Families
Experience:
Clear instructions and an organized plan
Reduced stress and faster decision-making
Financial clarity and preparation
Confidence that wishes will be honored
Everything in one place for the family
How It Works
PREPARE — Gain Clarity
We help you understand your options, compare services, and identify what matters most to you and your family.
PROTECT — Put a Plan in Place
We organize your wishes, outline financial considerations, and make sure your family has what they need.
EMPOWER — Move Forward with Confidence
We help you understand your options, compare services, and identify what matters most to you and your family. Your family is relieved from making difficult decisions under stress. Your wishes are clear and honored.
Services
INITIAL CONSULTATION
A free 30-minute call to understand your needs and next steps.
Traditional Funeral and
Cemetery Planning
Full guidance through funeral and cemetery decisions
Funeral Only Planning
Focused help with funeral service planning
Cemetery Property
Planning
Navigate cemetery options, pricing, and property types
Cremation Planning
Consultation
Understand cremation options before making a decision
Unsure and Need Guidance
Consultation
Not sure where to start? We’ll help you figure it out.
It costs you nothing to learn — but everything if you wait.
One conversation with Jacqueline could save your family over $2,000 in end-of-life expenses
A Different Approach to
End-of-Life Planning
We don’t sell services — we help you make informed decisions
Funeral homes sell. We educate.
We’re not affiliated with any funeral home or cemetery.
Education before decision-making — always.
Personalized planning tailored to your wishes, not a sales quota.
We support your family, not just the plan.
Empowered Funeral Planning
Authored by Jacqueline Scoggins
Learn everything you need to know about funeral planning, your rights, costs, and decisions — all in one easy-to-read guide.
Get Your Free Funeral Planning Checklist
15 things every family should know before meeting with a funeral home. Enter your email and we’ll send it right over
SERENITY FUNERAL PLANNING CONSULTANTS
Prepare. Protect. Empower
Are you ready to take the next step?
Prepare with knowledge.
Protect your family from stress and uncertainty.
Empower your wishes to be honored.
SERENITY FUNERAL PLANNING CONSULTANTS
HOURS AND LOCATION
Mon
Tue
Wed
Thu
Fri
Sat
Sun
10:00 am – 07:00 pm
10:00 am – 07:00 pm
10:00 am – 07:00 pm
10:00 am – 07:00 pm
10:00 am – 07:00 pm
By Appointment
By Appointment
Virtual or in person meetings can be scheduled by phone.
15934 Hesperian Blvd. Suite 114, San Lorenzo, California 94580, United States
Frequently Asked Questions
What does Serenity Funeral Planning Consultants do
We provide independent, compassionate guidance to help families make informed funeral, cemetery, and end-of-life decisions — before meeting with funeral service providers. We don’t sell anything. We educate and empower you.
How much does a funeral cost in California?
The average funeral in California ranges from $7,000 to $12,000 or more depending on the services chosen. Cemetery costs, caskets, and extras can add thousands more. A planning consultation helps you understand where the money goes and how to avoid overpaying.
What is pre-planning and why does it matter?
Pre-planning means making your funeral and end-of-life decisions now, while you have time to think clearly. It reduces stress on your family, prevents overspending, and makes sure your wishes are honored — not guessed at.
How is this different from pre-need at a funeral home?
Funeral home staff often work on commission. We’re independent and have no sales agenda. Our only goal is to help you understand your options so you can make the best decision for your family.
What happens during the free initial consultation?
It’s a free 30-minute call where we get to know your situation, answer your questions, and help you figure out what kind of planning makes sense for you. No pressure, no obligation.
Do you only help with funerals?
No. We help with end-of-life planning including document organization, financial considerations, cemetery decisions, cremation options, and making sure your family knows exactly what to do when the time comes.
Do you serve families outside of San Lorenzo?
Yes. We serve families across the East Bay, Bay Area, and Sacramento region. Consultations are available in person, by phone, or over Zoom.
Stay in the Loop.
Sign up to get funeral planning tips and updates.
SERENITY FUNERAL PLANNING CONSULTANTS
15934 Hesperian Blvd. Suite 114, San Lorenzo, California 94580, United States
