Founded in 2024, Serenity Funeral Planning Consultants was established to redefine funeral planning with compassionate, expert guidance, empowering families during some of their most challenging times.
Our founder, Jacqueline Scoggins, envisioned a service that offers clear, respectful support throughout the funeral planning process, including cemetery planning and cremation services. With extensive experience in pre-need funeral and cemetery sales, she sought to provide families with the tools and knowledge necessary to make informed decisions, free from emotional and financial pressure.
At Serenity, we are guided by a commitment to compassion, integrity, respect, professionalism, and empowerment, ensuring that every family receives the care and support they deserve through our comprehensive funeral consultations.
FOUNDER'S STORY
Why did I get into this business?
My journey into funeral planning began with a personal loss. In 2008, I lost my uncle unexpectedly and for the first time, I witnessed just how overwhelming funeral arrangements can be—so many decisions, so much pressure, and very little guidance. Not really knowing our options, we took what was presented to us, only to find out later that we had other options at a lesser cost, especially in terms of funeral planning.
In 2009, I lost five more family members, including my oldest sister. That season of grief led me to keep my mind busy and help others to never have to feel like I did in 2008. The feeling of unpreparedness, wishing we could have done better if only we knew our options, and how the arrangement meeting felt so transactional made me determined to assist families in navigating their choices. The entire process felt draining both emotionally and financially. It is a day I will never forget and one that sparked a passion inside of me to want to help others be prepared.
In 2009, I began working as an Advance Planner, assisting families with pre-need arrangements at a cemetery, and I quickly realized how much essential information families were not being told. Time and time again, I heard things like, “No one told me that,” or “I thought my policy covered everything.” I knew something had to change, particularly in the context of funeral consultations.
After retiring in 2021 from a 25-year career as a High-Performance Systems Engineer, I returned to the funeral industry—this time with a mission. The pandemic had left so many families grieving, and I wanted to be someone who truly helped them plan with compassion and empathy. But what I found was disappointing. Too often, families were treated like transactions. It was more about the company's bottom line and the pressure on the sales team to meet quotas. That was truly unfortunate, and I saw a clear need for compassionate, unbiased guidance—someone who could help families plan without pressure.
That’s why I started Serenity Funeral Planning Consultants. The name Serenity was intentional—because every family deserves peace of mind. I’m here to help you plan with confidence, clarity, and care—whether you're preparing in advance or navigating a recent loss. You don’t have to do it alone or be afraid to start the planning process.
In 2024, I began writing my book, and in 2025, I published Empowered Funeral Planning: A Practical Guide to Planning Without Pressure—to help people everywhere understand the funeral planning process as if they were sitting down with a trusted advisor. The book covers every major aspect: funeral terminology, required vs. optional services, consumer rights, essential documents, and the decisions families often face, including cremation services. It even includes a planning worksheet at the back to help readers organize their wishes, outline next steps, and feel more prepared.
My goal is simple: to bring peace, clarity, and confidence to families during some of life’s most difficult moments. Serenity empowers your plan—so you can move forward without fear, regret, or confusion.
OUR CORE VALUES
We serve with compassion, offering genuine care and understanding to every family.
We uphold integrity by providing honest, transparent guidance with no sales agenda.
Our independence ensures that our advice is always in your best interest --not influenced by funeral homes or cemeteries.
We bring clarity to a complex process, helping you make sense of your options with confidence.
Through empowerment, we help you take control of your planning decisions.
With deep respect for traditions, we honor your personal, cultural, and spiritual values every step of the way.
Our complimentary initial consultation is designed to provide you with clear guidance and peace of mind—helping you understand your choices without any pressure or obligation.
Entering a funeral home can be overwhelming, especially when families are unprepared and uncertain about the decisions they need to make for their loved ones. As a dedicated consultant, my goal is to help you navigate this challenging time with clarity, compassion, and support.
Our Traditional Funeral Planning Consultation is a personalized service designed to guide individuals and families through every step of planning a traditional funeral, including burial planning, before emotions, urgency, or sales pressure take over.
Our Cemetery Planning Consultation assists families in navigating the often confusing and costly process of selecting and purchasing cemetery property options—before emotions or sales pressure come into play.
Our cremation planning consultation helps families understand cremation options and navigate the many choices surrounding cremation—before decisions are made under pressure or during a crisis.
If you’re unsure whether you want a funeral, memorial, ceremony, or direct cremation or burial, we help you explore your options with clarity—no pressure, just honest guidance. Walk away with a plan that fits your values, wishes, and budget.
SERENITY FUNERAL PLANNING CONSULTANTS
SERENITY FUNERAL PLANNING CONSULTANTS
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