Founder of Serenity Funeral Planning Consultants
Jacqueline Scoggins, founder of Serenity Funeral Planning Consultants and author of Empowered Funeral Planning, assists families in navigating funeral and cemetery planning with clarity and understanding. Inspired by her faith, she provides compassionate, pressure-free funeral consultations designed to protect families emotionally and financially during life's most vulnerable moments.
OUR CORE VALUES
We serve with compassion, offering genuine care and understanding to every family.
We uphold integrity by providing honest, transparent guidance with no sales agenda.
Our independence ensures that our advice is always in your best interest --not influenced by funeral homes or cemeteries.
We bring clarity to a complex process, helping you make sense of your options with confidence.
Through empowerment, we help you take control of your planning decisions.
With deep respect for traditions, we honor your personal, cultural, and spiritual values every step of the way.
Our complimentary initial consultation is designed to provide you with clear guidance and peace of mind—helping you understand your choices without any pressure or obligation.
Entering a funeral home can be overwhelming, especially when families are unprepared and uncertain about the decisions they need to make for their loved ones. As a dedicated consultant, my goal is to help you navigate this challenging time with clarity, compassion, and support.
Our Traditional Funeral Planning Consultation is a personalized service designed to guide individuals and families through every step of planning a traditional funeral, including burial planning, before emotions, urgency, or sales pressure take over.
Our Cemetery Planning Consultation assists families in navigating the often confusing and costly process of selecting and purchasing cemetery property options—before emotions or sales pressure come into play.
Our cremation planning consultation helps families understand cremation options and navigate the many choices surrounding cremation—before decisions are made under pressure or during a crisis.
If you’re unsure whether you want a funeral, memorial, ceremony, or direct cremation or burial, we help you explore your options with clarity—no pressure, just honest guidance. Walk away with a plan that fits your values, wishes, and budget.
Hera Tong Gutierrez
"Jacqueline is the most ethical and caring funeral planning professional I have ever met. She is passionate in helping her clients to plan for a funeral at ease and in a budget. I highly recommend her to others."
6/14/2025
Google Review
Gwendolyn Elliott
"Professional. Knowledgeable and full of compassion. Easy to talk to. Helpful. Valuable."
6/9/2025
Google Review
Anonymous Reviewer
Serenity Funeral Planning Consultants were so amazing with helping me with my mother's services. I know I could not have gotten through her services without the help of the consultant.
1/9/2025
Anonymous Reviewer
The presentation was good and the information I received was very relevant. Looking forward to working with Serenity Funeral Planning Consultants one on one.
2/18/2025
SERENITY FUNERAL PLANNING CONSULTANTS
Authored by Jacqueline Scoggins
In 2024, I began writing my book, and in 2025, I published Empowered Funeral Planning: A Practical Guide to Planning Without Pressure—to help people everywhere understand the funeral planning process as if they were sitting down with a trusted advisor. The book covers every major aspect: funeral terminology, required vs. optional services, consumer rights, essential documents, and the decisions families often face, including cremation services. It even includes a planning worksheet at the back to help readers organize their wishes, outline next steps, and feel more prepared.
Mon
Tue
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10:00 am – 07:00 pm
10:00 am – 07:00 pm
10:00 am – 07:00 pm
10:00 am – 07:00 pm
10:00 am – 07:00 pm
By Appointment
By Appointment
Virtual or in person meetings can be scheduled by phone.
15934 Hesperian Blvd. Suite 114, San Lorenzo, California 94580, United States
SERENITY FUNERAL PLANNING CONSULTANTS
15934 Hesperian Blvd. Suite 114, San Lorenzo, California 94580, United States