SERENITY FUNERAL PLANNING CONSULTANTS

Honoring Lives with Dignity and Compassion

At Serenity Funeral Planning Consultants, we guide you with compassion and clarity—so your family can face the future with confidence, not fear. By empowering your plan today, we help you avoid regret, reduce stress, and protect what matters most.

Serenity empowers your plan—so you can move forward without fear, regret, or confusion.

Meet Jacqueline Scoggins

Jacqueline Scoggins

Founder of Serenity Funeral Planning Consultants

Jacqueline Scoggins, founder of Serenity Funeral Planning Consultants and author of Empowered Funeral Planning, assists families in navigating funeral and cemetery planning with clarity and understanding. Inspired by her faith, she provides compassionate, pressure-free funeral consultations designed to protect families emotionally and financially during life's most vulnerable moments.

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OUR CORE VALUES

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Compassion

We serve with compassion, offering genuine care and understanding to every family.

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Integrity

We uphold integrity by providing honest, transparent guidance with no sales agenda.

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Independence

Our independence ensures that our advice is always in your best interest --not influenced by funeral homes or cemeteries.

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Clarity

We bring clarity to a complex process, helping you make sense of your options with confidence.

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Empowerment

Through empowerment, we help you take control of your planning decisions.

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Respect for traditions

With deep respect for traditions, we honor your personal, cultural, and spiritual values every step of the way.

Initial Consultation

Our complimentary initial consultation is designed to provide you with clear guidance and peace of mind—helping you understand your choices without any pressure or obligation.

Traditional Funeral and Cemetery Planning

Entering a funeral home can be overwhelming, especially when families are unprepared and uncertain about the decisions they need to make for their loved ones. As a dedicated consultant, my goal is to help you navigate this challenging time with clarity, compassion, and support.

Funeral Only Planning

Our Traditional Funeral Planning Consultation is a personalized service designed to guide individuals and families through every step of planning a traditional funeral, including burial planning, before emotions, urgency, or sales pressure take over.

Cemetery Property

Planning

Our Cemetery Planning Consultation assists families in navigating the often confusing and costly process of selecting and purchasing cemetery property options—before emotions or sales pressure come into play.

Cremation Planning

Consultation

Our cremation planning consultation helps families understand cremation options and navigate the many choices surrounding cremation—before decisions are made under pressure or during a crisis.

Unsure and Need

Guidance Consultation

If you’re unsure whether you want a funeral, memorial, ceremony, or direct cremation or burial, we help you explore your options with clarity—no pressure, just honest guidance. Walk away with a plan that fits your values, wishes, and budget.

TESTIMONIALS

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Hera Tong Gutierrez

"Jacqueline is the most ethical and caring funeral planning professional I have ever met. She is passionate in helping her clients to plan for a funeral at ease and in a budget. I highly recommend her to others."

6/14/2025

Google Review

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Gwendolyn Elliott

"Professional. Knowledgeable and full of compassion. Easy to talk to. Helpful. Valuable."

6/9/2025

Google Review

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Anonymous Reviewer

Serenity Funeral Planning Consultants were so amazing with helping me with my mother's services. I know I could not have gotten through her services without the help of the consultant.

1/9/2025

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Anonymous Reviewer

The presentation was good and the information I received was very relevant. Looking forward to working with Serenity Funeral Planning Consultants one on one.

2/18/2025

Don't do this alone. Prepare with confidence.

I would love to support you and your family through this time.

SERENITY FUNERAL PLANNING CONSULTANTS

An image of a book titled "Empowered Funeral Planning" written by Jacqueline Scoggins

Empowered Funeral Planning

Authored by Jacqueline Scoggins

In 2024, I began writing my book, and in 2025, I published Empowered Funeral Planning: A Practical Guide to Planning Without Pressure—to help people everywhere understand the funeral planning process as if they were sitting down with a trusted advisor. The book covers every major aspect: funeral terminology, required vs. optional services, consumer rights, essential documents, and the decisions families often face, including cremation services. It even includes a planning worksheet at the back to help readers organize their wishes, outline next steps, and feel more prepared.

HOURS AND LOCATION

Mon

Tue

Wed

Thu

Fri

Sat

Sun

10:00 am – 07:00 pm

10:00 am – 07:00 pm

10:00 am – 07:00 pm

10:00 am – 07:00 pm

10:00 am – 07:00 pm

By Appointment

By Appointment

Virtual or in person meetings can be scheduled by phone.

  • 15934 Hesperian Blvd. Suite 114, San Lorenzo, California 94580, United States

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SERENITY FUNERAL PLANNING CONSULTANTS

  • 15934 Hesperian Blvd. Suite 114, San Lorenzo, California 94580, United States